Avola and Mather have been able to build an impressive user base in their spare time due to their focus on the beer drinking community and through features that not only delight the user, but encourage continued use of the app.īack in 2008 Greg Avola was building his own Twitter clone and needed some design help. Despite living across the country from each other, working full-time jobs, and having only met each other in person a handful of times, the two have managed to build an app that has nearly three million registered users. Untappd is the passion project of two entrepreneurs, Greg Avola, and Tim Mather. Users check in to the specific beer they’re drinking-checking in to the bar or place they’re drinking it is an optional step-and the app lets the user’s social networks know what beer they’re drinking.Īs users build a taste profile from their history of check-ins and beers they’ve rated, Untappd will recommend new beers for the user to try in their current location. Untappd, the self-described “Foursquare of beer,” allows users to check in when they’re drinking a beer. While some of the original companies are facing challenging times, one app (in a surprising niche), has continued to thrive since it launched in 2010. People were habitually opening their phones to check in to a location and let the world know where they were.įast forward seven years and the check-in app is still around. Foursquare took off at SXSW and shortly after the festival, the act of checking in became ubiquitous. Around 2009, check-in apps became all the rage.
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